Thursday, 4 November 2010

Kinect's Huge Marketing Push

Microsoft as predicted are really pushing sales of Kinect this Christmas. As the hardware is released this week you will see numerous ads on Tv, Magazines and Billboards not to mention online ads such as the one seen on youtube right now.

The added touch of having the product shown and endorsed by the likes of Oprah and Ellen Degeneres will have worked wonders in getting those 'soccer mums' to buy the Kinect. This bring me onto the playstation Move, Sony are definitely targeting this product to the hardcore more than the casual now. Their marketing budget wasn't nearly enough to stop Kinect this Christmas. This doesn't mean the move wont be profitable, the sophisticated hardware is likely to prove popular with the hardcore but don't expect the same level of success as the Kinect.

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